A 60’s PR campaign that showed Frank Sinatra and Bob Hope enjoying Tanqueray virtually doubled US brand sales overnight.
Legend has it that Tanqueray was the first drink in the White House after the repeal of prohibition.
The Rangpur lime is not actually a lime rather it is an orange-coloured hybrid of a lemon and a mandarin.
The elegant Art Deco lines of the Tanqueray No.Ten bottle evoke the 1920-30s golden age of gin cocktails.
Tanqueray was sold in a clear, colourless bottle until 1948, when it was replaced by the now iconic green version.
Tanqueray London Dry Gin is so called because it was distilled in 1830 by Charles Tanqueray, in Bloomsbury, London.
It takes around nine months to master the art of 'nosing', when a Gin Distiller can tell between a good and a bad sample.
Within just eight months of its launch, Tanqueray 10 Gin, the super premium Martini Cocktail gin, had won 7 top US awards.
It is said that Gin was originally invented in the Netherlands in 1650 as medicinal remedy for kidney disorders.
In 19th century India an officer’s ration of malaria fighting quinine tonic was greatly improved by the addition of Gin.
Gin and vermouth, garnished with an olive or twist of lemon - the ‘Martini’ is perhaps the world’s best-known cocktail.
The term "Dutch Courage" derives from the 30 years war when soldiers drunk ‘Dutch gin’ before going into to battle.
During Prohibition, poor quality bootleg gin was called Bathtub Gin because, most often that’s exactly where it was made.
Considered by many to be safer than the water, a 17th century Londoner might drink up to 14 gallons of gin per year.
Not only did the Old Tom Still survive the WWII London bombings, it is still used to make London Dry today.
The recently re-released Tanqueray Malacca Gin is based on an original recipe from Charles Tanqueray’s 1839 recipe book.
A 60’s advert tells how the Tanqueray bottle was inspired by a fire hydrant, in fact it was based on a cocktail shaker.
The signature red waxed seal on the bottle is the official stamp of Tanqueray quality passed through generations.
The British governance of India led to an increased demand for quinine and the accompanying popularization of the G&T
The pineapple featured on the Tanqueray crest is a traditional symbol of hospitality, quality and discernment.