There's an
N & an O in every icon
WE CELEBRATE THOSE WHO REFUSE TO COMPROMISE THEIR VISION
Tanqueray begins a journey to uncover the craft and finesse that inspire the spectacular. In partnership with Sarah Jessica Parker, a global icon whose legacy is built on the courage to say No in the quest for excellence. This is a movement that celebrates saying No with intention.
IN A WORLD OBSESSED WITH BEING EFFORTLESS, IT'S THOSE WHO MAKE AN EFFORT THAT MAKE AN IMPACT
Charles Tanqueray became an icon through meticulous vision and attention to detail, never stopping until even the minor details were perfect. Sarah Jessica Parker shares this exacting spirit, proving that the right No's make life a spectacular story.
No to compromising
my vision
Her legacy is built on the courage to say
No in the quest for excellence.
No to the
easy shortcuts
Becoming and icon means overcoming
challenges without compromise.
No to not honoring
the details
Becoming an icon means overcoming challenges
without compromise.
No to changing
to get the part
From refusing to compromise, to defying ageism and convention, every No she gives is shaped with intention.
300 NO’S TO A YES, THE STORY OF HOW AN ICON WAS BORN FROM A DEDICATION TO CRAFT
Almost two centuries ago, Charles Tanqueray set out to create something truly distinctive. He worked with only the finest botanicals and created more than 300 versions of liquid recipes, saying No to compromise until even the minor details were perfect. This mastery resulted in the spectacular Tanqueray London Dry Gin.
No to too many
botanicals, just four
With an unshakeable attention to detail and refusal to cut corners, our founder experimented with the world’s finest botanicals.
No to settling
before perfection
Compromise? Charles Tanqueray said No to it. He knew that effort is the ingredient that makes it worth it.
No to chasing
trends over tradition
He refused to accept anything other than iconicity, leading to recipe books filled with over 300 ever-evolving formulas.
No to easy shortcuts
Charles Tanqueray was an innovator. This spirit of experimentation and craft remains the foundation of what Tanqueray stands for.
The power of 'no', follow the story
Together, Tanqueray x Sarah Jessica Parker
embody the power of No in the quest for excellence.
Meet Old Tom
For almost two centuries, every drop of Tanqueray London Dry has been distilled in Old Tom. Every. Single. Drop. Because every year, every dent, every season adds to the story. Making it even more spectacular.
Sarah Jessica Parker's Dirty Martini
Her style is unmistakable, and so is her drink. Sarah Jessica Parker’s Dirty Martini is made with Tanqueray, delivering the spectacular. Every time.
Never stop pushing
Innovation defines us. From Charles Tanqueray's final recipe to the new standards set by experts like Giulia Cuccurullo, we're driving the next generation of style. Pushing the limit isn't optional. It's Tanqueray.
